In this episode of the AI for Sales podcast, Chad Burmeister interviews Jason Wood, the CEO of Specificity Trading. They discuss the role of AI in digital marketing and how it can help marketers make smarter decisions. They also touch on the importance of using good data and the challenges of influencer marketing. Jason emphasizes the need for specificity and context in AI campaigns and the value of speed in reaching better conclusions. The conversation highlights the potential of AI to optimize ad spend and improve conversion rates.
Keywords
AI, sales, digital marketing, ad tech, specificity, data, influencer marketing, conversion, optimization
Takeaways
Titles
Chapters
00:00
Introduction and Background
09:22
Optimizing Ad Spend with AI
28:48
Speed and Specificity: Keys to AI Success in Sales and Marketing
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