Description

With over 20 years of experience bridging brand, data, and technology across both agency and client worlds, Sandra brings a rare blend of intuition and insight to the way modern business is built. Whether she’s scaling teams, launching mentorship cohorts, or guiding executives through cultural change, her impact is both strategic and deeply personal.

Sandra’s story is one of reinvention, resilience, and redefining what it means to lead with purpose. From her immigrant roots to her role as a VP of Business Strategy and Transformation, she’s made a career out of building powerful bridges — between departments, people, platforms, and generations.

Anna and Sandra dive into the beauty of mentorship, the realities of leadership as a woman in tech, and how to stay grounded while navigating high-growth, high-pressure environments. If you’ve ever wondered how to merge your mission with your metrics — this conversation is your blueprint.

👠 Key Takeaways:

• How Sandra navigated the intersection of marketing, data, and transformation to shape her leadership philosophy
• Why mentorship is not just about giving back — but building forward
• How women leaders can balance multiple identities without burning out
• The unique challenges and strengths of immigrant work ethic and Gen X leadership
• Why being a connector is one of the most powerful leadership tools of our time

How personal presence, intentionality, and emotional intelligence fuel transformation

Whether she’s in a boardroom or leading a movement, Sandra’s presence is unmistakable — thoughtful, powerful, and rooted in connection. She’s showing a new generation of women that real leadership isn’t loud — it’s intentional.

Adding a chic twist to each episode, the 'I Want Her Shoes Podcast' is recorded in Anna’s stunning personal closet, strategically located near the vibrant Miami Design District. This unique setting not only provides a visually captivating backdrop but also embodies the spirit of fashion and innovation that the area is known for.

🎧 Tune in for a conversation full of wisdom, strategy, and heart — and discover how Sandra is mentoring the future, one bold step (and one honest conversation) at a time. 

📺 Watch the episodes on YouTube to get a glimpse of this one-of-a-kind Miami closet—it’s definitely worth the view!  https://www.youtube.com/@IWantHerShoesPodcast

Follow us for more updates:

• IWHS Pod Instagram: https://www.instagram.com/iwanthershoespodcast/
• IWHS Pod Website: https://iwanthershoes.com/
• Anna’s Instagram: https://www.instagram.com/iwanthershoes/
• Sandra’s LI: https://www.linkedin.com/in/sabirashed/
• Mentoro’s Website: https://mentoro.co/

EPISODE CREDITS:

Writer and Host: Anna Anisin

Produced, edited, and mixed by the Formulatedby Team

LINKS:

Visit the I Want Her Shoes Website 

Follow on Instagram

Watch on YouTube 

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