Description

In this episode of Resilient as F*k!, Vivian Perez sits down with Isabelle Guilmette, the heart behind Washboard Soapery & Such—a natural soap and personal care brand that started with a DIY deodorant and evolved into a 130+ SKU product line. 

What began as a passion project in her kitchen grew into a thriving, values-driven business rooted in beauty, slowness, and integrity. Isabelle opens up about how she’s scaled intentionally and navigated major curveballs—from a flooded studio to a hospitalization that forced her to rethink her entire structure.

This episode is a heartfelt reminder that slow growth, strong systems, and staying rooted in your why are not just nice-to-haves—they’re how you build something that lasts.

Key Takeaways

• 🧼 How a single DIY deodorant sparked a full personal care line
• 💥 How unexpected challenges (a flood + health crisis) became turning points
• ✨ Why beauty isn’t just surface-level—it’s how you show care, depth, and intention

Memorable Moments

• “This brand was born from necessity—but it bloomed from love.” — Isabelle
• The story of how a flooded studio pushed her to rebuild smarter, not harder
• Her approach to branding as care—through touch, scent, storytelling, and texture

Where to Listen:

Catch the full episode on Spotify, Apple Podcasts, or vanpbrandstudio.com for more insights on building resilient brands that connect.