“Got Milk?,” “Pork: The Other White Meat,” “The Incredible Edible Egg,” “Beef: It’s What’s for Dinner” are all examples of Checkoff Programs.
Checkoff Programs require farmers to pay a certain percentage of their harvest into a national fund, which is used to promote the consumption of commodities like pork, beef, eggs, and milk. John Johnson is a Checkoff expert having worked for the USDA and National Pork Board. As a board member of the National Industrial Hemp Council he talks to Joy Beckerman about their efforts to implement a national Hemp Checkoff Program.
