Dr. Elaine Young, professor of digital marketing at Champlain College in Burlington, Vermont, returns to the podcast to talk about a new class she's teaching about the Metaverse. In an effort to better prepare her students for the changing business world, Elaine decided to offer a capstone class on Web 3.
So in episode 25, Elaine uses her knowledge of this space along with conversations with her students to explain the metaverse at a high level, highlighting that the metaverse isn't actually new, but rather it's the technology that is moving us forward into this space. Here are a few of the questions Elaine answers during our discussion:
Here are links to a of the resources Elaine mentions in this episode:
Brand Activism: from Purpose to Action, by Christian Sarkar / Philip Kotler
Wicked Seven Ecosystem Christian Sarkar / Philip Kotler
Good is the New Cool: Market Like You Give a Damn, by Afdhel Aziz / Bobby Jones
You can also find Elaine Young at Champlain College or on LinkedIn.
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