In episode 5, we turn our attention the impact of purpose on finding and hiring the right people. Karen Bailey offers four steps to help companies weave their purpose into the recruiting process and the importance of identifying people whose values align with the business.
Here are a few of the key tips shared during this episode:
a. Weave your purpose into your job description, then find ways to incorporate your purpose into other touch points, like LinkedIn, your website, quotes and new releases and sales materials.
b. Create a series of screening questions that focus on culture, then share these across the business. Some of these questions may include:
c. Diversify your talent pool. If you haven't already, create a plan for finding diverse candidates and set measurable targets. Look beyond LinkedIn and Indeed and consider colleges and universities, professional development groups and associations. Or, consider a recruiting firms that has already built a diverse talent pipeline.
d. "Strong cultures are built. They don't just happen." - Karen Bailey
e. Training plays an ever present role in helping to weave purpose across the organization. If you want to find and hire people who fit your culture, you need to first build a strong culture. Training a plays key role in this.
f. A brand or purpose book is a great way to get people on the same page. Writing down your purpose and what it looks like in action helps everyone get clear about the expectations and behaviors that align with the brand. You can read more about this process in a recent interview with John Palmer, Ohio Hospital Association, here.
g. Create the right experience up front. Here are a few resources mentioned in the episode:
