Description

W.A.C.E. President and CEO Dave Kilby chats with JP Moery of the Moery Company - an agency that helps associations sell memberships and launch sponsorship sales campaigns. JP talks about the importance of chambers now and how to leverage a chamber's value during this COVID-19 pandemic.

Dave and JP talk about:

• The concept of building muscle (2:20)
• Selling memberships and renewals during a pandemic (4:25)
• Rethinking sponsorships in a pandemic (7:30)
• Selling solutions instead of selling products (10:40)
• Advocacy as the differentiator (12:40)
• Lessons learned from U.S. Chamber CEO Tom Donohue (15:30)

Follow Dave Kilby on Twitter: @DaveKilbyWACE

Follow JP Moery on Twitter: @JPMoery

Get more information on the JP Moery Company at www.moerycompany.com