Description

What you will learn in this episode

• How to know when your business needs PR
• How to create your brand’s story
• Lessons from working with Melanie Perkins
• How mentors can help your business
• The Art of Receiving Negative Feedback (without feeling dead inside)
• How to influence your customers to take action
• Word of mouth marketing
• The 2 things that every PR campaign should have
• How to connect with journalists
• How to create your 3 key messages for your business

Resources mentioned in this episode

How I Built this podcast episode with Melanie Perkins [must listen]

Source Bottle

Help a Reporter Out

Find relevant reporters on Twitter

Free version of Canva

Canva Pro

Timechi

Book Recommendation

The Subtle Art of Not Giving a F*ck by Mark Manson

What business would you build on Mars?

Reverse Tourism. Get the Martians to go and visit earth!

Get in touch with Liz

Liz Mckenzie on LinkedIn

Liz Mckenzie on Twitter

To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast