GROWTH PILLAR: Marketing & Branding
WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems
WHAT THEY'LL GAIN: Actionable publishing steps, hard-won lessons from a 6-year book coaching career, and real strategies to attract clients before your book is even done.
Most people don't know they're about to make a very expensive mistake with their book.
Ben Gioia is the founder of Influence With A Heart and a book strategist who has helped purpose-driven business owners write, publish, and launch high-quality books for over six years. In this East Trade Winds session, Ben pulls back the curtain on the real publishing process — what works, what costs you, and what nobody tells you before you sign on the dotted line.
Ben covers the five most important areas every author needs to understand: intellectual property, avoiding costly pitfalls, production best practices, publishing best practices, and launching best practices. He shares how a book cover posted on LinkedIn — before the book was even written — led to a 10-month Fortune 100 consulting contract. And how showing up to Stanford University with a freshly printed book he wrote in six and a half weeks changed the trajectory of his entire business.
Key topics covered:
Connect with Ben Gioia:
East Trade Winds is hosted by Bernie Franzgrote, Wayne Pratt, and Percy Barr.
Sponsors we trust:
Canada Growth Network + GHL — $47 CAD/month, first month $1. Real tools. Real introductions. No fluff.
Gentry Learning, Practical learning for real estate investing, host of the Property Wizard podcast Smart real estate tools for savvy investors.
Want to talk strategy? Email us: info@kreativinsight.com
Join East Trade Winds free every Tuesday 8–9 AM EST: https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9
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Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.
It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.
It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.
