Description

In this episode, Erica and Chris discuss:

• The benefit of utilizing popular keyword term searches.
• The benefit and downfall of your product on search engine placements.
• Optimizing a search through names, content, and questions.
• The importance of the product distribution strategy.

Key Takeaways:

• It’s beneficial to work with amazon instead of competing with them.
• Ways to increase your SEO: buy the URL, utilize high-quality backlinks (a link from another site to your site, a.k.a link juice.
• Utilize descriptive product names to work to your search advantage.
• Reverse engineer your search strategy. Ask yourself how someone would find your product or organization? 

"There are 4-5 Billion questions asked to search engines every day." —     Chris Dickey

About Chris Dickey: Chris’s Career has spanned publishing, in-house marketing direction, public relations, and software development. Chris is the owner and founder of Purple Orange Brand Communications, a boutique PR agency that produces small-batch high-quality brand communications mixed with creativity, modern mediums, and a respected authentic voice. Chris has helped dozens of brands go from small business to national sensation - most recently spearheading the PR behind the newly established non-profit Climate Neutral (Named a 2020 “World Changing Idea” by Fast Company Magazine).
 

In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions. He also will introduce us to a new term link juice.

 

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Mentioned: 

ClimateNeutral.org

Connect with Chris Dickey:

Twitter: @visably_seo
Website: visably.com
LinkedIn: Chris Dickey
Email: Chris@visably.com

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com