Description

In this episode, Erica and Deborrah discuss:

• Utilizing Linkedin as an online platform for networking and creating a specific way to connect in a business aspect.
• How the fear of saying or doing the wrong thing holds people back on LinkedIn. 
• How to become or utilize brand ambassadors on LinkedIn.
• Ways to optimize your profile and get increased search hits.

Key Takeaways:

• Use an image as “social proof” for your banner image.
• Utilize the name column to list your name and your business, creating a funnel with your profile.
• The job of the first sentence on your profile is to pique interest and get people to open your profile.
• Have two URL event testimonials from the past 6 months on your site at all times. 

"You want the number of your profile searches per week to be over 500 so that you know your profile is fully optimized."

 —  Deborrah Ashley

Deborrah Ashley is ranked in the top 1% of LinkedIn users globally, her LinkedIn advice and strategies have been used to re-engage lost customers, gain Fortune 500 contracts, develop strategic partnerships, and close deals worth $300 million for leaders, start-ups, mid-sized businesses, and business accelerators. In this episode, Deborrah and Erica discuss how to best utilize LinkedIn for networking, ways to optimize your profile and increase search hits, and how to make use of brand ambassadors. 

Books Mentioned: “InSIDER - How To Leverage LinkedIn To Stand Out As The Industry Leader” by Deborrah Ashley

Connect with Deborrah Ashley:

Instagram: @thelinkedinblackbelt
 Website: www.thrivoo.com 
LinkedIn: The LinkedIn Blackbelt
Email: dashley@thrivoo.com
 

Connect with Erica Mills Barnhart: 

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: info@claxonmarketing.com