Marketing the New Normal

Description

This episode of Marketing for Good is all about words, words, words! Erica takes a deep dive into Dictionary.com, Big Duck, and Lake Superior State University words to avoid lists. She talks about overused words and phrases specific to marketing, ableist and racist language, and explains function words versus content words. Erica particularly looks at ‘we are all in this together’, ‘tribe’, ‘best practices’, ‘new normal’ and deconstructs why these might not be the best terms for you to be using in your marketing.

Resources Referenced:

Wordifier: https://www.claxonmarketing.com/wordifier/

Dictionary.com https://www.dictionary.com/e/words-to-stop-using-in-2021/

Lake Superior State University list: https://www.lssu.edu/traditions/banishedwords/

Big Duck list: https://bigduck.com/insights/words-to-avoid-2021-edition/

Ep 15 Making Marketing Accessible to All‬: https://apple.co/2ZGyEUS

Ep 29 On Being Stronger Than Stigma: https://apple.co/3qSvRUK

Tribes by Seth Godin: https://amzn.to/37G0Ewr

Ep 5 Who Are Your True Believers: https://apple.co/3aLg4RJ

The Naked Mind by Annie Grace: https://thisnakedmind.com/this-naked-mind/

Katie Sturino: https://katiesturino.com/

Connect with Erica: