Description

In this episode, Erica talks about:

• The reality that at least 50% of mission statements are technically incomprehensible.
• The three types of people in marketing: believers, agnostics, and atheists.
• Channeling your energy and resources into being totally authentic to attract people who believe what you believe.

Key Takeaways:

• Your mission statement should be clear, compelling, and repeatable.
• Focus your energy and resources on those who believe in your mission.
• Be true to who you are to what you stand for. True believers will come, and they will bring others along.

"What do you believe in? What does your organization believe in? Get clear on that and then communicate it so clearly, and so consistently, that your believers are drawn to you like moths to a flame. When they hear about your mission, they can't help but get involved." —  Erica Mills Barnhart

Great Mission. Bad Statement.

 

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: info@claxonmarketing.com