This episode is packed with must-read books for higher ed marketers and leaders. Mallory and Seth each share their top three book recommendations and explain why these reads are game changers for anyone navigating innovation, strategy, and leadership in the higher ed space. From timeless classics like Crossing the Chasm to inspiring tales like Shoe Dog, this episode is full of insights to help you think differently about marketing, leadership, and innovation. Tune in for their thoughtful book breakdowns, plus a bonus challenge to share your own recommendations!
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Book recommendations:
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Mallory Willsea
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