In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate Ledger shares how to maximize the budget for MarComm efforts. Finally, she’ll debunk the notion that creatives can’t do budgets and share strategies to help learn this important part of the CMO role.
Guest Name: Kate Ledger, ODU Global
Guest Social: https://www.linkedin.com/in/kateledger/
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
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