Description

Seth and Mallory explore the rising consumer confidence crisis in higher education. As more students and families question the value of a traditional college degree, higher ed institutions are faced with the challenge of proving their worth in an evolving marketplace. 

Key Takeaways:

• The consumer confidence crisis in higher ed is growing, with fewer Americans believing in the value of a college degree.
• Marketers must focus on program-level success stories to combat negative perceptions of the overall industry.
• ROI transparency is critical: colleges should openly share post-graduation employment stats and wage outcomes to attract value-conscious students.
• Micro-credentials and alternative pathways are rising in demand, but many institutions question their financial sustainability.
• Brand matters more than ever in higher ed, with some institutions able to rise above the industry-wide confidence crisis.
• Growth in the future will likely be more "surgical," requiring a focus on high-performing programs rather than an institution-wide approach.

Register for the AI Engage Summit

Georgetown University’s Center on Education and the Workforce 

UPCEA Report: 10 Schools With Alternative Credentials

2020 Strada Poll

US News - Is College Worth It?

Google Trends - Is College Worth It?

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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