If you’re a business owner or head of marketing pouring too much time into your podcast, you’re probably stuck in a common trap. In this episode you will find out why so many entrepreneurs over-invest their time in podcasting, trying to do everything themselves—from planning and hosting to editing, social media, and beyond.
Here’s the truth: your podcast isn’t supposed to make money—at least not directly. It’s a marketing tool, just like a billboard, an ad, or a lead magnet. We'll explain why your goal should be business growth, not immediate podcast revenue, and how outsourcing tasks like editing, guest booking, and production can free up your most valuable resource: time.
If you want your podcast to be a powerful marketing asset instead of a time-sucking burden, this episode is for you
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