Show Notes
- Why traditional healthcare marketing has failed seniors
- The reemergence of Senior Solutions Advisors — and why they matter now more than ever
- The hidden costs behind "free" placement services like A Place for Mom
- How healthcare leaders can (and should) show up in the field
- Real stories about system failures — and how to fix them
- A peek into the future of Hospice, sitter services, and customized care at scale
- How title changes shift culture, mindset, and mission
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