Description

In the fourth episode of The Hubcast, My PT Hub's Head of Support Ryan Hallett is joined by Luke Taylor, Creative Director and Co-Founder of Award-winning Brand Agency UnitedUs.

UnitedUs believe that great brands do more than look good. They unite your people, define your purpose and unlock your potential. 

Luke and the team have worked with some amazing brands such as LEGO and Google, and their recent work with London Irish, a Rugby Union team here in the UK was named in the Best Strategy of 2020 Design Week Awards.

When starting or running your fitness business it’s important to consider both your brand and marketing strategy, but often these are areas that don't get as much time and attention as they deserve. 

This episode covers the following Brand and Marketing topics:

1. How do I identify my customers?
2. How do I build a brand?
3. How important is a brand logo?
4. How do I get my personality and voice across in my brand?
5. Do I need to pay someone to do my branding or could I do it myself?
6. What metrics should I measure to see if my brand is working?