Episode Notes
0.00 - 0.20: An introduction to the podcast.
0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.
29.47 - 33.34: Outro.
External links referenced:
- Jen's article on the psychology of Starbucks which features many articles and resources discussed in the podcast. CLICK HERE
- 'Why Starbucks failed in Australia' by Leo Saini. CLICK HERE
- 'How important is Starbuck's loyalty program? on the Motley Fool. CLICK HERE
- A summary of Robert Cialdini's 'Influence' book. CLICK HERE
Audio-Visual assets:
