Companies, Communications, & Cliffhangers (ft. Todd Street, toddstreet)
Learning from a leader in experiential communications
OPENING QUOTE:
“We're seeing the live experiences come back in a more authentic way, an opportunity to connect in a human way, to imbue a sense of the culture that these employees belong to. And that's what's required.”
-Todd Street
GUEST BIO:
Todd Street is the president and CEO of toddstreet, an experiential communications agency dedicated to delivering solutions designed to captivate and mobilize audiences. Established more than 30 years ago in New York City, toddstreet has acquired a legendary reputation as creative pioneers, experienced designers and producers that deliver nothing but bold moments through events and communications.
Links:
CORE TOPICS + DETAILS:
[5:35] - Creating Authentic Experiences: A Process
Todd’s system for can’t-miss events
If you want to create an incredible experience, you have to start with authenticity. And that begins with getting into the heads and minds of the audience— where they are, where they need to go, and what knowledge they need to acquire to get them there. Next, create immersive experiences that put those people into the story, not as viewers but as participants. They’ll walk out with a newfound sense of intimacy with a brand’s story or message.
[11:19] - How Virtual Will Change Live
Peeking into Todd’s crystal ball
Todd predicts that live events are now going to be shorter, focusing on the application of knowledge as companies have seen the financial advantages of communicating with their audiences in advance. That said, live experiences will come back more authentic than ever, connecting in a human way at levels we’ve never seen before.
[15:40] - From Event Planners to Cultural Facilitators
A shifting world & a shifting mindset
More than ever, events will now be seen as an opportunity to instill a sense of connection and culture. Todd shares how he and his team at toddstreet see themselves as cultural facilitators, creating immersive experiences that are authentic and where people can feel a part of something bigger than themselves, fueling a sense of accomplishment.
[18:54] - Todd’s Advice for the Next Generation
Choose a career, not a job
When you’re choosing a company to work with, evaluate the growth opportunities within that company. Find a company you believe in rather than just a job that’s available. A company with a strong cultural foundation and strong values will help you wake up charged and motivated to do and give your best every single day.
RESOURCES:
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A veteran comedian and television personality who has built a reputation as the go-to choice for business humor, Scott has hosted hundreds of events over two decades for big and small organizations alike. Scott has also hosted his own weekly VH1 series, and recently co-hosted a national simulcast of the Grammy Awards from the Palace Theater.
As the son of a successful salesman, he was exposed to the principles of building a business at an early age. As a comedian, Scott cut his teeth at renowned improv and comedy clubs. And as a self-taught student of psychology, he’s explored what makes people tick and has written a book (albeit a farce) on how to get through life. He’s uniquely positioned to deliver significant notes on connecting people and making business seriously funny. And who doesn’t like to laugh?
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