00:37 – Dr. Pete and Dr. Stephen continue their discussion on The Phoenix Plan by discussing Phase 2: Reactivation
04:38 – Reactivating the missing-in-action (MIA) and previously active patients
08:36 – Dr. Pete and Dr. Stephen take a break to promote The Remarkable Practice Attraction Immersion event this April 2020
10:59 – The four reasons previously active patients no longer come in for care
15:57 – The importance of having systems in place
20:53 – Dr. Pete and Dr. Stephen take one more moment to promote The Remarkable Practice Attraction Immersion event this April 2020
22:38 – The value of communication and reaching out to patients with specific calls to action
EPISODE QUOTES
“Sometimes, we just think about it from our own perspective. But put yourself in the perspective of your patient right now. What are they thinking? This is disrupting what they were doing. They loved getting their adjustments. They wanted to get well.”
“Categorically, in stabilization, identify what are the four areas that these people are in who are MIA. And then when we reengage with them, and contact them, and stay connected and we want to let’s say schedule them for a consult with the doctor…that gives you a lot more power and authority because you have an understanding of where they’re at to actually direct them.”
“These are extraordinary times, so it calls for extraordinary systems.”
“So, we talk about ABC, right? It’s always be converting. What are you converting them to? The next step.”
“If you can do a virtual connection, where they can feel you and see you in a way that’s just really powerful through video, do that.”
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
