00:37 – Dr. Stephen introduces today’s guest, Roberto Monaco who speaks to his experience as a renowned public speaker and the value the virtual webinars can bring to chiropractic
12:58 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
13:40 – Dr. Stephen and Roberto discuss how technology can drive engagement
21:58 – The importance of purpose and connection
28:58 – Where listeners can follow and connect with Roberto
EPISODE QUOTES
“You can be as effective at communicating chiropractic through a virtual webinar or virtual presentation. You can be as effective generating patients and changing people’s minds.” (06:04)
“So what is the lesson here? The lesson here is that your prospective patients they’re conditioned to be engaged when they watch TV or they watch a video. So, you want to be able to adamantly change the frame of people.” (17:35)
“Something that we teach in our Conversion Immersion training is that conversion is emotional and retention is intellectual.” (21:03)
“I realized that the people who did well, they had that purpose to serve…and the people who didn’t do well, they had a big ego.” (23:13)
“At the end of the day, a webinar is a conversion process. An outside talk is a conversion process. A Facebook Live is a conversion process. It is emotional. People don’t move with their feet, they move with their hearts.” (27:32)
“My message starts where my presentation ends.” (28:08)
“If you don’t share your story, the marketplace will create one about you.” (30:03)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
