00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, External Marketing Framework
09:15 – Dr. Pete and Dr. Stephen speak to the communications pivot that must take place in this new framework
16:22 – Dr. Pete and Dr. Stephen break down what they wish to accomplish with this new framework and provide three specific stories on how to apply it
23:07 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers
25:09 – Dr. Pete and Dr. Stephen expound on the power of perspective and agility
EPISODE QUOTES
“When we said you have to show up with a plan but you can’t be attached to the plan, we recognized that we need to have a Plan A, B, C and maybe even a Plan D tucked in our back pocket. That’s what 2021 is gonna call for.” (03:14)
“Like all things, CEOs always look at every situation and say, ‘There’s always a tradeoff.’ That’s how mature business people and leaders look at everything. There’s always a tradeoff.” (04:54)
“What we’re giving you is this concept – this framework – that the way that you’re communicating is what’s different, not the value of what you’re communicating, not the need or demand if that. And as a result of that, we simply have to adjust the way we’re doing that.” (10:58)
“People move on emotion. So we want to build the emotion to the call-to-action.” (14:12)
“The best, most productive chiropractic workshops in the world teach your listener how chiropractic is the bridge to help them get what they want.” (18:32)
“I hope you see what we see, which is that it’s about agility. In 2021, how are we gonna market, how are we gonna reach our community? I hope you see it right now that the potential is limitless.” (31:01)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
