Today Brad speaks with John Coppola of Coppola Custom Woodworking.
Even with a relatively successful business in New York, John was unsatisfied with the path he was on, prompting him to make the move to Phoenix and start from scratch. “I want to work with someone who wants my work,” says John, “Not just because I fit their timeline.”
On a similar note, John makes earning his clients’ trust a priority, even if it means taking some loss leaders early on in order to build a name for himself and a portfolio he can proudly display.
Honesty is another virtue that anchors all of John’s interactions with both contractors and clients, to the point that he is willing to turn away anybody who he feels in his gut is not a good fit for a partnership. He says that gauging honesty from the very first conversation is vital, and it is not only beneficial to you as the business owner, but to them as the customer as well.
John goes on to talk about his unique approach to business. A self-proclaimed “control freak”, John likes to keep his ship tight and goes out of his way to do a lot of the work himself. He caps things off by mentioning that his father, a successful business owner in his own right, is the single biggest influence in John’s personal and professional life.
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