Guest bio
Henni Roini is a marketing manager at Hubspot, in Dublin.
She’s passionate about providing excellent customer experiences by implementing cohesive strategies inside and outside the organization.
She’s a Full-stack marketing professional skilled in managing and growing new businesses and projects from startup to success, specializing in SaaS marketing.
Her expertise includes online marketing, sales, and marketing alignment, co-marketing, business development, conversion optimization, lead generation, and project management.
Henni is originally from Finland, where she had the chance to interact with startup communities such as Slush, Startuplifers, and more.
Quote
“I feel that marketing should really work with the full flywheel.
So what this means is that you should be working with sales and service on making sure that your organization is aligned internally, so that you can actually present that unified customer experience externally.” Henni Roini
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