“To grow your business and really grow your experience, you're going to have to work with more and more people.”
“If you want people to be the extension of you, then you've got to give it all for them every single day.”
“I call it being comfortable being uncomfortable. Because if you're going to be squeamish and if you can't kind of thrive off of being in these different and challenging situations and really get excited about, hey, how do I jump over this thing? Then being an entrepreneur or doing something that hasn't been done before is not for you. And that's OK.”
“A little light bulb went off and I said, I love making food, I am a parent that just wishes I didn't have to spend three hours to make this, but I feel really good about her eating it. But is there a life hack here?”
“If we're going to flip the label around, what if we just flip the name around too? And it really plays well into it and really explains the origin of the sauce, which is we really want to turn things around.”
“We prepped enough that well before launch I hired a PR company. Well before launch we did our branding and sell sheets, so we were able to hit the ground running and look like a million bucks before we made any money, before we had one sale.”
“When you're building a business, you also want to look at what will your COGS be later on based on certain velocity assumptions. And you should be pricing yourself based on those future velocity assumptions, in my opinion.”
“If you want to go national, you have to be ready for it. And that just doesn't mean, hey, have a few bucks in the bank. That means be ready from a production standpoint, be ready to service them, be ready to understand how freights work, how UniFi works…”
“If I didn't have great teams on both sides of the table, I could not do this.”
“You just have to be someone that's been used to juggling life and you have to enjoy being that clown.”
