Description

Personalization is supposed to build trust.

So why does it feel like surveillance?

In this episode of Markigy: The Science of Marketing Strategy, Leanne sits down with Danielle Belestra to unpack a growing problem in B2B:

We’re over-automating.

We’re misreading signals.

And we may be quietly eroding the very trust we’re trying to scale.

We talk about:

• When hyper-targeting crosses the line
• Why “high intent” doesn’t equal revenue
• AI scraping Reddit for your pricing story
• Risk-averse marketing teams stuck in analysis paralysis
• Why brand awareness still matters in 2026

If your top-of-funnel is strong but revenue feels soft, this episode is your reset.

Because personalization without context isn’t strategy.

It’s noise.

And trust is still the real KPI.

Connect:

Danielle Balestra

LinkedIn:

https://www.linkedin.com/in/daniellebalestra/

Leanne Dow-Weimer

LinkedIn:

https://www.linkedin.com/in/leannedow/

www.markigy.com

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