Description

Buying a list of thousands of contacts and blasting them with mass messages sounds like a shortcut to scaling fast. Jon Goering, founder of Story Trust Media, tried exactly that early in his business, and walked away with zero clients, damaged email deliverability, and a very clear lesson about what actually builds a service-based business. Spoiler: it is not a numbers game.

Jon joins Kristi to unpack what went wrong, why high trust transactions require a completely different approach to outreach, and how shifting to value-led relationship building completely changed his results.

You'll learn:

• Why buying a list was not the real mistake and what actually went wrong
• How mass messaging tanked Jon's email deliverability and hurt relationships he had already built
• Why the numbers game approach fails every time in high trust service-based businesses
• The difference between cold outreach that repels and cold outreach that actually opens doors
• How Jon shifted from mass blasting to five intentional LinkedIn touchpoints a week and what changed
• Why leading with value, not with what you offer, is the only cold outreach strategy worth your time
• Why the people already in your world are often the most overlooked source of new business

If you have ever been tempted by the promise of a bought list or a mass messaging campaign, this episode will save you the time, money, and headache of finding out the hard way.

Connect with Jon Goering:

• Website: storytrust.media
• Free email newsletter and private podcast available at storytrust.media

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

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