In this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger Events --i.e., what triggers people to buy.
She talks about:
--> The synergy between marketing and psychology, and how can marketers leverage it
--> Why is the 'when' and 'why' more important than who bought your product
--> How can marketing make the best of Jobs To Be Done?
--> Why is there a general resistance for marketers talking to customers, and how to overcome it?
--> What is Endowment Effect, and a lot more...