In this episode:
• How design evolved from a contained discipline in 2006 to absorbing everything by 2020
• Why low-code, no-code, the gig economy, and nearshoring created a race to the bottom on execution
• The three disciplines of market leaders — and which one actually resists commoditization
• How network effects are reshaping agencies, product teams, and businesses
• Why focus is the only real differentiator left
Chapters
• 00:00 The Evolution of Design and Technology
• 04:17 The Impact of AI on Design
• 09:33 Redefining the Value of Design
• 15:18 Focus and Niching Down in Design
• 21:24 Operational Excellence, Product Leadership, and Customer Intimacy
• 25:45 Navigating the Network Effect in Modern Business
Follow Tennis: tennis.digital @design_tennis
Links
You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter
