Bill Cates is a client acquisition expert, author, and Hall of Fame speaker who works with professionals and businesses who want to attract and retain ideal clients – to increase their revenues without increasing their marketing budgets. Bill is the author of five books, including: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals. Today Bill is sharing insights from his excellent new book Radical Relevance, which is a groundbreaking look into creating more compelling and impactful messaging to win more Right-Fit Clients™. With this new book Bill has done an incredible job of capturing a modern picture of what it takes to sell in today’s marketplace.
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