As you try to rack up your sales numbers, it can be tempting to say yes to everything to seem nice and accommodating as a seller. However, as Walker demonstrates, this can do more harm than good in some situations and should be avoided. In this episode of the No BS Sales School podcast, Walker talks about the pitfalls of being nice, and advises us sellers to be kind instead.
HIGHLIGHTS
QUOTES
Walker: "I don't want to be a nice guy. Nice sucks. Nice is weak. Here's what I want you to focus on: in sales, nice will get you killed."
Walker: "Nice is doing something what the other person wants you to do — being agreeable. Kind is doing the right thing on behalf of the other person despite your or the prospect being short-term uncomfortable with it."
Walker: "Walking away when you don't hear what you need to hear is kind. Not being an asshole, but just say, look, it seems I'm wasting your time. Sounds like this is not the right fit right now. Completely okay with that."
Where to find Walker:
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