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Description

If you ever find yourself getting aggressive in a sales deal, you’re probably already losing control. This is your cue to reel it in. In this episode of the No BS Sales School podcast, Walker McKay talks about having the  cojones to walk away from any sales deal, especially if it looks like the customer is just looking for free consultation. Don’t fall into the trap of the buyer’s process. Keep calm, and don’t participate in the chase. 

HIGHLIGHTS

QUOTES

Walker: "I like closing deals. I like making sales. I don't like the chase. I don't chase." 

Walker: "If you don't find a problem, you say look, sounds like you're fine. And get the hell out of there. If you find a problem but they don't admit any kind of pain, any kind of personal consequences and then impacts from the problem, which means there's no commitment to fix it, get the hell out of there." 

Walker: "Always be willing to walk. If you want the sale more than they want the fix, you're screwed."

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