As inflation drives prices up, sellers are hearing the objection “your price is too high” more and more. Given this reality, sellers might find it difficult to meet their quota. Thankfully, this isn’t Walker’s first rodeo. In this episode of the No BS Sales School podcast, our host Walker McKay offers several ways to overcome this objection, and why it’s almost always never just about the price.
HIGHLIGHTS
QUOTES
Walker on the perils of serving cheap customers:"Somebody who only wants to buy cheapest price is going to be your shittiest customer. If you serve the lowest-price people, what they're telling you is they don't give a s*** about you, they don't care about your company, they're not loyal, and they're gonna be a giant pain in your butt, guaranteed."
Walker's advice on what to say when your customer says your price is too high: "It begins with asking questions, not telling. If you find yourself going, 'Well, we've got better service, better quality, blah blah blah,' you're losing the game. They don't hear that s***."
Where to find Walker:
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