The cold, hard truth is that what you’re selling is not unique. In fact, there’s probably dozens of other products and services in the market that do the same exact thing. Therefore, the only way to differentiate yourself as a seller is the way you engage with your customers.
In this episode of the No BS Sales School podcast, your host Walker McKay gives some tips on how to differentiate yourself on a sales call, and why you should never ever compete on price.
HIGHLIGHTS
QUOTES
Walker on how to differentiate yourself from the competition:"The only way we differentiate ourselves is how we interact with our clients, and how they perceive us as being different. And nobody can tell we're better until they see us as being different."
Walker on why you never want to compete on price: "If your main sales strategy is selling cheap, you’re causing yourself a bunch of headaches. Because you're not making as much money, and you get the crappiest customers."
Where to find Walker:
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