Description

In this episode of No BS Sales School, Walker McKay emphasizes the importance of understanding prospects' opinions and past experiences before offering any advice or solutions. Sharing a personal anecdote about a friend's house fire, the podcast illustrates the need for salespeople to slow down, ask relevant questions, and fully comprehend the prospect's needs, fears, and expectations. By putting themselves in the prospect's shoes and tailoring solutions accordingly, sales professionals can build trust and credibility.

HIGHLIGHTS QUOTES

• "Sales is the most lucrative skill in the world. Period."
• "Most sales advice out there today is outdated, cheesy, and can even keep you from getting the deals that can make all the difference in your career."
• "You need to understand your prospect's opinions about their situation before you offer advice."
• "Our job as good consultative salespeople is to completely understand where somebody's coming from."
• "Don't go solving a problem until you fully understand this person's perspective on the problem."

Where to find Walker:

LinkedIn: https://www.linkedin.com/in/walkermckay/

Twitter: https://twitter.com/walkermckay

Instagram: https://www.instagram.com/nobssalesschool/

Free Training Course: http://www.7salesmistakes.com/

Website: https://www.walkermckay.com/

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