If you run an MSP and are already exhausted in week one of 2026, this episode will feel uncomfortably familiar—and very useful. Marv turns a week of ISP upgrades, hospital time, and junior-tech misadventures into a concrete set of New Year resolutions you can actually implement.
=== Why Listen
- Hear real-world stories: ISP upgrades over Christmas, SD-WAN cutovers, and co-managed headaches.
- Learn why underpricing attracts bargain hunters and destroys margins—and how to fix it.
- Get a simple framework for quarterly (or monthly) margin audits by service category.
- See how to separate “basic support” from “cybersecurity” using surcharges or tiered bundles.
- Understand why disciplined client onboarding, baselines, and security gap plans reduce tickets and churn.
- Pick up a practical “no after-hours alerts” rule to protect your and your team’s mental health.
- Discover the value of peer mastermind groups and free communities like ASCII Spark, Pax8 groups, IT Nation, and SMB Community.
- Enjoy a fun MSP-themed “Top 10 things clients say before the server crashes” list.
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