If you’re an MSP owner, marketer, or tech pro who also loves Star Trek, this conversation is for you. Learn how to apply Starfleet‑style clarity, storytelling, and optimism to your business, get a peek behind the curtain of Trek productions and cruises, and discover new podcasts and documentaries to deepen your fandom.
This is the crossover episode every techie Trekkie has wanted: an honest, funny, and insightful look at how Star Trek directly shapes marketing, MSP leadership, and community building. You’ll hear stories and perspectives you simply can’t get at a typical tech conference.
Takeaways:
- See how Star Trek’s optimistic, problem‑solving ethos can shape the way you run an MSP or tech business.
- Learn how to build marketing roadmaps around a clear North Star goal, inspired by Voyager’s drive to get home.
- Understand why character‑driven storytelling (like Picard in “Inner Light” or Data‑focused episodes) makes your customer the hero.
- Hear candid, funny stories from Trek conventions, cruises, and behind‑the‑scenes production days.
- Get a rare origin story of how a “Microsoft Word expert for a day” became a 15‑year Trek insider and beloved convention figure.
- Compare the culture and format of Star Trek conventions with traditional tech conferences—and why lobby‑bar conversations are the great equalizer.
- Explore how new production tech (LED walls, remote workflows, digital delivery) changes actor experiences versus the messenger‑and‑typewriter era.
- Gain perspective on AI’s impact on Hollywood, from auditions to crowd scenes, and what that might signal for tech and creative industries.
- Hear strong, nuanced opinions on Discovery, Strange New Worlds, the Kelvin movies, and the future of Trek storytelling.
- Discover new Trek‑adjacent content to check out: 455 Films’ documentaries and The Decon Chamber podcast.
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