In this episode, Kirsten sits down with Todd Smith, President & CEO of the Sports & Fitness Industry Association (SFIA). With a career that spans professional sports, public policy, and business leadership, Todd brings a unique and powerful perspective to the intersection of sports, fitness, and community development.
We talk about his journey from working with iconic teams like the Sacramento Kings, LA Kings, and LA Galaxy, to his time at the U.S. Chamber of Commerce, and now leading SFIA—an organization that supports over 700 sporting goods and fitness companies. Todd shares how SFIA is driving industry innovation, advocating for greater sports and fitness participation, and helping companies and communities thrive through access to research, thought leadership, and strategic business support.
Whether you're an industry insider, a sports parent, or simply passionate about active communities, this episode offers key insights on where the world of sports and fitness is headed and how leadership, advocacy, and purpose play a role in shaping its future.
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