Let’s face it, many people across all organizations are still hesitant to build their brand, what is a personal brand, why is it important, how do you build it are all questions that arise with this topic.
This week, we are diving into a 4 part series on How CEOs Can 2x Revenue By Building Their Brand.
In Episode 1, Jake dives into Why Building A Personal Brand is Important.
After running a company for 5+ years, Jake realized the importance of LinkedIn, and building his own brand. Why building brand is important?
#1 - People follow people, not brands
Companies are faceless - personal pages get more views than company pages.
SAP Stat:
SAP posts about 40 times/month
In that same month, over 11,000 employees post.
Global executives attribute:
45% of their company’s reputation to the reputation of their CEO
44% of their company’s market value to the reputation of their CEO, on average
61% of CEOs still lack a persona brand (Domo and CEO)
As always, hit the subscribe button on your favorite podcast player so you don’t miss out on the rest of the series, as well as any new featured Thursday guest on “The Jake Dunlap Show.”
Now, enjoy this week’s episode.
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Jake Dunlap, CEO and Founder of Skaled Consulting, is an industry influencer and C-Level Sales leader with more than a decade of experience. Jake has developed and led high-performing sales and operational functions for Fortune 500, Global 2000, and start-up organizations. Jake and the team at Skaled specialize in building out repeatable, sustainable processes.
As a thought-leader with more than 60,000 followers across his platforms, Jake's audience gains valuable insights into scaling an organization, sales best practices, and general career motivation.
Prior to Skaled, Jake was the first sales hire and VP of Sales at Glassdoor which was acquired by Recruit Holdings for $1.2Billion in 2018.
►Connect with Jake Dunlap
LinkedIn: https://www.linkedin.com/in/jakedunlap
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Twitter: https://twitter.com/jaketdunlap
Website: https://www.jakedunlap.com/
