Alex Ballentine is a musician, composer and audio engineer living in Austin, TX. But believe it or not, this is his first radio story! Alex heard about Longshot Radio through Radiolab's blog, and he accepted our challenge to make a piece of his own. He produced a story (with original music and sound design) about his creative process writing music for commercials. Then we followed up with him to ask about a time that process failed--and what he learned from it. Check out his website for more information: http://www.eastsidemusic.com/
Produced by Alex Ballentine with Brendan Baker
