Rodrigo Plancarte shares about the project he initiated to use hops and craft beer collaborations, to promote conservation efforts in Mexico, Central America and South America. The Pacha Chela project was born to protect, conserve and restore natural wildlife in the Mexico region. Learn more about last year's partnership with Villa Atl for Sanctuary of the Ajolote, and this year's collaboration with Rescate de Lobos Marinos (Sea Lion Rescue) to save sea lions threatened by fishing operations.
https://www.rescatedelobosmarinos.org/
