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Winning one Super Bowl is tough. But former Dallas coach Jimmy Johnson says winning two straight is the bigger challenge -- and not because of the hazards outside your building ... but because of the hazards within.

Speaking on this week's Talk of Fame Network's weekly radio program, Johnson said he passed that message on to New England's Bill Belichick after he won Super Bowl XXXVI. Belichick didn't win a second straight league championship in 2002, but he did two years later when he defeated Philadelphia in Super Bowl XXXIX -- New England's third Lombardi Trophy in four years.

"Bill Belichick and I are close friends," Johnson said, "and we talk about everything under the sun. Soon after his first Super Bowl, I said, 'Bill, the one thing you're going to find out is that once you have success everybody in the organization wants more. The secretaries want a raise; the scouts want a raise; the players want more money (and) they want more credit.'

"Victory has a thousand fathers, but defeat is an orphan. And I said, 'You're going to have to deal with that.' I told Bill, 'You've got be the bad guy and that's stressful. You have to continually push, push, push and demand.' As far was winning (a Super Bowl), it was difficult winning it the first time. As far as me personally, it was more difficult the second time because I had to be the bad guy."