In this episode of CUTalks, Shreya Singhal and Thomas Bohné talk to Alex Murray, co-founder of FlitBike, a new folding electric bike company based in Cambridge. Alex has a background in business development and strategy consultancy (OC&C) and together with his co-founder Dave, combined expertise to produce the Flit-16 Bike. Alex speaks about his experience in China, and some of the business essentials of FlitBike. He discusses raising money through crowd-founding and top tips for founders to consider when undergoing crowd-funding, as well as managing a hardware startup in terms of manufacturing and IP considerations.
This episode was sponsored by DesignSpark: design tools and resources for engineers to help make their ideas happen. The podcast was produced by Carl Homer, Cambridge TV.
Jump to the following topics:
Alex's experience in Beijing, China and how this led to the founding of FlitBike - 1:27
Value proposition. Lithium-ion battery as a key enabler of change - 3:51
Value differentiator (in comparison to an established competitor) - 5:49
Pricing and selling strategy - 7:43
Crowd-founding and manufacturing planning - 10:50
Advice for hardware startup interested in crowd-founding - 17:56
Other financing sources - 21:42
Future of FlitBike - 23:48
Manufacturing in Taiwan - 25:48
Intellectual Patent for Startups - 28:40
The future of electric bike - 34:00
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CUTalks by CUTEC is a leading podcast series for aspiring tech innovators, aiming to shed light on typical and not so typical journeys in entrepreneurship.You can find the episodes here: www.cutec.io/cutalks. Follow on your favourite podcast channel for the latest episodes.
The hosts of the podcast are Shreya Singhal (Medical student with a background in Engineering, interested in biotech) and Thomas Bohné (Founder & Head of the Cyber-Human Lab at the University of Cambridge), and our producer is Carl Homer from Cambridge TV.
