THYSSENKRUPP INTRODUCES NEW BRAND IDENTITY, LOGO
In light of its “fundamental transformation to a diversified industrial group,” thyssenkrupp has unveiled a new brand identity and logo. The logo joins the previously separate Thyssen and Krupp signets to form a single element with the new slogan, “engineering. tomorrow. together.” The effort, representing a mid-single-digit EU investment, is the result of surveying more than 6,000 customers, employees, applicants, investors, works council members, public figures and consumers. The results show that thyssenkrupp (formerly ThyssenKrupp) is regarded highly in engineering. The company states: “The company and its employees and products are seen as high quality and reliable. The new brand identity builds on this image and, at the same time, puts an even stronger focus on customer requirements.”
PROPOSAL POINTS TO SEATTLE’S CONTINUED POPULARITY
A 41-story residential tower with a shape that brings to mind MAD's Absolute World Towers in Mississauga, Canada, by ZGF and Cotter Architects is on the drawing boards in downtown Seattle, Architect's Newspaper reports, which indicates the Pacific Northwest city's continued popularity as a skyscraper hotspot. It’s anticipated construction will start in fall 2016 at 2014 Fairview Avenue, within walking distance of the new Amazon Campus being built. A strip mall currently on the property would be demolished.
SOM-DESIGNED RESIDENTIAL TOWER IN SAN FRANCISCO
Skidmore Owings and Merrill (SOM) is partnering with developer Related California on a 39-story residential building at 1500 Mission Street and South Van Ness in San Francisco, Architect's Newspaper reports. To take shape on the site of Goodwill Industries, the building would incorporate an existing historic clock tower from the Coca-Cola Bottling Plant and have some stores and offices. It is set to contain 560 apartments, some of which will be "affordable." No timeframe was given for the project.
http://www.elevatorworld.com/industry-news/november-20-2015
