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Why I wanted to learn from Dr. Art Markman 

One of the big questions that fascinate me at the moment is: Why is behavior change so hard and what can we do about it? 

Dr. Art Markman knows a thing or two about this problem, he is a Professor of Psychology and Marketing at the University of Texas at Austin, has written numerous books and is by all means one of the foremost authorities in the field of cognitive psychology and habit formation.

What do we talk about 

Why behavior change is hard and what we can do about it
His take on habit formation
His take on happiness and success
How to find Your Passion 
The story behind his collaboration with Dr. Phil
His new book "Bring Your Brain to Work"