Max Mara’s creative director, Ian Griffiths turned seaward for spring 2016, setting sail with a fresh, upbeat collection.
In what was one of Max Mara's most upbeat shows in a while, star patterns replaced Max Mara's celebrated houndstooth print – reminding us of the starry sky maps that led ancient explorers to new worlds. Sketches inspired by artist and writer Jean Cocteau infused the collection with the sort of French charm that is the foundation of so many evergreen fashion ensembles.
DJ Johnny Dynell’s interpretations of old sailor songs like "What Shall We Do with a Drunken Sailor" and Jacques Brel's "Amsterdam," an animated mise-en-scène illustrated by Brian Grimwood paid tribute to sea tales of old: Sinbad the Sailor, Bluebeard, and the biblical tale of Jonah and the Whale.
MAX MARA Spring/Summer 2016, Milan by Fashion Channel (Youtube)
https://www.youtube.com/watch?v=vniH6gIp8V0
