Data to anticipate the future.
In this episode, Olivier Jager, co-Founder and CEO of Forwardkeys is interviewed by Emmanuel Scuto, CEO and Founder of WeYield.
Olivier was journalist and started his first tech company at the end of teenage while he was following a business school curricular. Quickly he move to AOL and joined at Amadeus which was a good mix between data and the travel industry.
Data (Amadeus, Travelclick) gathered around the travel became a golden nugget to fine tune the sales action plan and extract more value for the optimization for the hotels. But without understanding the use case (pains) and the objective to reach, data is useless.
To go one step further in the understanding of the traveler behaviour, Olivier co-founded Forwardkeys analyzing huge amount of data generated by the GDS. But clearly, more data are coming from IATA source as the GDS gets only 25% of the total volume of transactions. Travel professional are not the only the one interested in the data: deluxe retailers have understood the strong link between origin of travelers and the amount of money spent in their shops. They now build their strategies on Forwardkeys data.
Olivier never stops exposing himself on sea, walking in mountains, moto and biking to remain creative as possible but also to continue creating value. "It is not what you do thing but why and how you do it"
Timeline
- 0:00:00 to 0:04:35 Introduction of Olivier Jager
- 0:04:45 to 0:08:20 Foreign language as an intercultural bridge between people
- 0:02:20 to 0:11:25 Youth in Senegal was a pilar of Olivier's personality
- 0:11:30 to 0:17:25 Journalism and entrepreneurship in tech at teenage
- 0:17:25 to 0:24:35 Start at Amadeus was a jump into the travel industry
- 0:24:35 to 0:30:50 Without a clear objective, solving a paint point with data might be useless.
- 0:30:50 to 0:41:50 Creation of Forwardkeys using air data to extract a new value from the air
- 0:41:50 to 0:52:40 How luxury brands are anticipating their sales using travel data
- 0:52:40 to 1:04:55 Sea, mountain, motor bike : oxygen bubbles
- 1:04:55 till end Teenage advices to Olivier : expose yourself and create value to society
References
- Forwardkeys.com
- Amadeus.com
- Travelclick.com
- WeYield air analytics
- DMO = Destination Management Organization
- Revenue Machine Alienor Izri, passion in sailing
Book
- Endurance : Shackleton's incredible voyage by Lansing, Alfred
