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Description

Everyone loves events, but it can be an expensive proposition to participate in everything you want to do! How do you and your business make the most out of the opportunities present at an industry event?

We're joined by Jason, Mathieu, and Patricia from Acceo Solutions Inc., who talk about how they approach event marketing, and what they plan to get out of their presence. They highlight the strategies behind using their WRLA Showcase presence to roll out their new program, and how they used the "3 C's" to generate buzz!

Also, as of this week, our podcast has a name! Across the Yard will continue to bring you great interviews on relevant business topics, featuring top industry experts. Subscribe today, and we'll be seeing you across the yard!